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Usar Twitter para empresas requiere ciertos conocimientos previos antes de tirarte a la piscina. Como todo en el marketing digital requiere una estrategia y estudio previo que por supuesto incluya a tu buyer persona. No te preocupes si anda algo… Seguir leyendo →
Muchas veces nos preguntamos si es efectiva la publicidad en redes sociales. Desde JER Publicidad te damos 7 ventajas de la publicidad en redes sociales para plantear tus campañas publicitarias e impulsar tus negocios de una forma rápida y eficiente…. Seguir leyendo →
6 spots que reflejan los altibajos emocionales de nuestras vacaciones Desde la emoción o la alegría por llegar a tu destino, hasta el cansancio o el aburrimiento por las esperas, pasando por la relajación. En definitiva, un amplio abanico de… Seguir leyendo →
A través de comandos de voz, el oyente puede interactuar con el contenido promocionado Como todos sabemos, el audio, es una de las tendencias principales este año en la industria publicitaria. Spotify, ha querido subirse al carro de la vanguardia… Seguir leyendo →
Belei. La línea de cosmética de Amazon para el cuidado de la piel Hasta ahora, Amazon vendía este tipo de productos en su plataforma online mediante marcas de terceros, pero la empresa de Jeff Bezos ha decidido dar un… Seguir leyendo →
Aprovecha las vacaciones de verano para gestionar y crear una buena estrategia en las redes sociales de tu negocio El verano es tiempo para desconectar, descansar y tomarse esas merecidas vacaciones que llevas esperando durante todo el año. Pero, ¿por qué… Seguir leyendo →
Los emoticonos, una buena manera para darte a conocer Si te interesa el marketing, la publicidad y las redes sociales, hoy te traemos cinco razones por las cuales es beneficioso utilizar emoticonos en el marketing. No es un secreto que… Seguir leyendo →
El esperanzador futuro del eCommerce en 2017 Según el informe Evolución y Perspectivas eCommerce 2017, realizado por EY y el Observatorio eCommerce, casi el 90% de las tiendas online prevén aumentar sus ventas un 10% más que en… Seguir leyendo →
La concordancia cromática en la impresión de gran formato. Los acabados tienen una gran importancia en la impresión de gran formato, los cuales han evolucionado en consideración, y gracias a ellos podemos producir distintos efectos, tales como estampados, tintas… Seguir leyendo →
JER es una agencia de servicios de publicidad 360°, que potencia su marca donde lo necesita: en mercados nacionales o internacionales, eventos y congresos, a través de campañas publicitarias y marketing directo, marketing digital, ambientación de interiores, y publicaciones… Seguir leyendo →
El informe de Telefónica sobre la Sociedad de la Información en España (2013) demuestra que la venta de tablets y smartphones se ha disparado en estos últimos años con respecto a la de ordenadores personales y portátiles. La conexión a… Seguir leyendo →
El sentido del humor siempre ha funcionado muy bien a la hora de vender productos. Una campaña publicitaria divertida capta la atención del consumidor potencial y deja en su memoria un recuerdo positivo. Por ello, no es de extrañar que… Seguir leyendo →
El diseño es una disciplina en la que estar al día de las tendencias actuales es fundamental. Ser diseñador implica una tarea de auto-formación constante. Para saber qué se mueve diariamente en este mundillo contamos con la ayuda inestimable de… Seguir leyendo →
Google vuelve a sorprendernos con una nueva iniciativa. La compañía pretende crear una red de globos aerostáticos que proporcione acceso a Internet. La prueba se llevará a cabo en Christchurch y Canterbury, dos pueblos de Nueva Zelanda. El éxito del… Seguir leyendo →
En una entrevista leída recientemente en La Vanguardia, Marcos Domínguez y Marta Baquès, procedentes de un departamento de ventas de la sede de Facebook en Dublín, afirmaban que en lo que respecta a las campañas de marketing en las redes… Seguir leyendo →
Las Olimpiadas de Londres se caracterizarán por ser las primeras desde que comenzó la era “Social Media”. Serán las primeras Olimpiadas que se contarán en 140 caracteres, y es que en la anterior cita olímpica de en Beijing en 2008,… Seguir leyendo →
Aquarius ha vuelto a dar en el clavo con su nueva campaña, y es que ha conseguido despertar de nuevo la expectación a la que ya nos tienen acostumbrados sus anuncios. El pasado viernes se lanzó la nueva campaña, que… Seguir leyendo →
La agencia de publicidad DDP de Brasil, ha creado esta inteligente y original campaña para la Escuela de Bellas Artes MAPS de Sao Paulo. En la ilustración propuesta, los archiconocidos Dalí, Van Gogh y Picasso han sido diseccionados y así… Seguir leyendo →
El Digital Castilla-La Mancha y el Hotel Beatriz, te ofrecen la posibilidad de disfrutar de una estancia de 5 días en Tenerife. Tienes hasta el 13 de mayo para participar. Para participar, únicamente es necesario entrar en el diario, localizar… Seguir leyendo →
La nueva versión de Google AdWords para vídeos, mediante la cual se simplificarán las campañas publicitarias de vídeo online, ya está disponible para todos los anunciantes. Gracias a esta nueva herramienta, los anunciantes podrán crear una campaña a… Seguir leyendo →
Estar presente en Internet ya no es suficiente, hay que escuchar, saber que se dice de nuestra marca, con qué tono se está diciendo y dónde, porque conocer lo que se está diciendo de nosotros se ha convertido en una… Seguir leyendo →
Hotwire, agencia global integrada de RRPP y comunicación, ha anunciado el lanzamiento de la tercera edición de su informe anual “Diez corrientes en marketing digital”. El informe destaca las tendencias emergentes que están impactando en las marcas y en sus… Seguir leyendo →
Si el fin de semana pasado fuiste incapaz de encontrar la publicidad del Hotel Hilton Buenavista entre las secciones del diario para participar en el concurso y entrar en el sorteo de una maravillosa Escapada Romántica, no te preocupes. El… Seguir leyendo →
¿Crees que el click esta muerto como indicador para medir el éxito de tus campañas? La mayor parte de los anunciantes y agencias creen que los clicks son el indicador clave para saber si una campaña ha funcionado o no,… Seguir leyendo →
¿Los Reyes Magos 3.0? En los últimos meses os hemos hablado en varias ocasiones de los códigos bidi. Seguro que muchos de vosotros ya los conocéis. Se trata de códigos bidimensionales en los que se puede almacenar información. Cada… Seguir leyendo →
¡Hola a tod@s! En esta semana de puentes que nos ha tocado vivir este año, queremos daros una buena noticia y es que, si no pudisteis participar en el concurso de El Digital CLM para entrar en el sorteo de… Seguir leyendo →
No a qué dedica el tiempo libre como dice la canción de Perales… sino a qué dedica el tiempo tu jefe en el trabajo. Acabamos de leer un artículo muy interesante que seguro que va a hacerte reflexionar sobre los… Seguir leyendo →