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Hoy es 8 de Marzo, día Internacional de la mujer, y, desde Jer Comunicación & Marketing, queremos compartir esta lista de 9 mujeres importantes para el mundo del marketing. Todas ellas destacaron en distintos ámbitos de manera revolucionaria o como… Seguir leyendo →
Hoy hablaremos de Robert Cialdini y algunas de las técnicas de neuromárketing. En primer lugar, ¿Quién es? Es un afamado psicólogo Estadounidense que propuso el uso de la persuasión que ACTUALMENTE se sigue aplicando en muchas áreas y negocios. A… Seguir leyendo →
La Campaña de Lotería de Navidad apuesta por adivinos y videntes para localizar «el gordo» Como cada año, se ha puesto en marcha la campaña promocional de Lotería de Navidad. El verano, supone el reto de recordar a las personas… Seguir leyendo →
6 spots que reflejan los altibajos emocionales de nuestras vacaciones Desde la emoción o la alegría por llegar a tu destino, hasta el cansancio o el aburrimiento por las esperas, pasando por la relajación. En definitiva, un amplio abanico de… Seguir leyendo →
Damos la bienvenida a la Semana Grande de Toledo de la mano del Digital CLM Por tercer año consecutivo, ha tenido lugar la celebración del Enclave Corpus organizado por el Digital CLM en colaboración con la Universidad de Castilla La-Mancha…. Seguir leyendo →
Corona contribuye a salvar los océanos La conocida marca de cerveza Corona, se ha sumado al movimiento del «no plástico» para celebrar el día Mundial de los Océanos. A través de una iniciativa creada por la agencia Wieden + Kennedy… Seguir leyendo →
Burger King vuelve a la carga contra la mascota de su principal competidor La agencia LOLA MullenLowe, ha sido la encargada de realizar esta campaña creada para aconsejar a los padres a elegir el lugar adecuado para celebrar los cumpleaños… Seguir leyendo →
Hasta 5.000€ para incorporar las Nuevas Tecnologías en tu negocio Si eres un comercio y realizas tu actividad en Castilla – La Mancha, podrás beneficiarte de las nuevas ayudas proporcionadas por la Consejería de Economía, Empresas y Empleo de Castilla… Seguir leyendo →
“Ver esta curva es más importante que ver nuestro cartel” La Caja Generali de Argentina ha encontrado la fórmula de generar imagen de marca de una forma original al mismo tiempo que ayuda a evitar accidentes de tráfico por falta… Seguir leyendo →
Coca – Cola apuesta por el marketing experiencial en sus campañas Con el fin de ampliar su mercado y captar aún más consumidores de los que la famosa marca ya tiene, Coca – Cola ha apostado por la venta basada… Seguir leyendo →
Aprovecha las vacaciones de verano para gestionar y crear una buena estrategia en las redes sociales de tu negocio El verano es tiempo para desconectar, descansar y tomarse esas merecidas vacaciones que llevas esperando durante todo el año. Pero, ¿por qué… Seguir leyendo →
Así es el último trabajo creado en Jer Publicidad por encargo del Patronato Deportivo Municipal de Toledo Un año más, Jer Publicidad ha diseñado el programa de actividades deportivas de Toledo organizado por el Patronato Deportivo Municipal de Toledo…. Seguir leyendo →
¿Cómo sacarle mayor provecho a los regalos de empresa en el mundo del branding? La marca de una empresa es un elemento clave para diferenciar tu negocio del de la competencia, gracias a ella conseguimos fidelizar clientes. Los regalos que realizas para… Seguir leyendo →
Divimove nos desvela las marcas más queridas por los usuarios de Yotube En los últimos años el uso del vídeo online ha ganado gran popularidad entre las marcas y son muchas las que eligen esta herramienta audiovisual para promocionar sus… Seguir leyendo →
LM automatismos, empresa dedicada al servicio y desarrollo de equipos para la automatización industrial, ha querido estar presente en la feria EMPACK-LOGISTIC 2017 celebrada esta semana en Madrid. Para ello, ha contado con una amplia variedad de material gráfico que… Seguir leyendo →
Aquí os dejamos el nuevo programa de actividades deportivas de Toledo Así es el último trabajo creado en Jer Publicidad por encargo del Patronato Deportivo Municipal de Toledo. Una vez más, hemos diseñado el programa de actividades deportivas que será distribuido entre… Seguir leyendo →
Jer Publicidad tercer finalista en los premios de artesanía Miguel de Cervantes entregados en Farcama Primavera 2017 La segunda edición de Farcama Primavera, que ha tenido lugar en Albacete, ha traído consigo muy buenas noticias y es que…… Seguir leyendo →
Internet sigue creciendo a un ritmo imparable La primera ola del Estudio General de medios 2017 ya ha salido a la luz arrojando cifras muy alentadoras para algunos medios. Internet sigue siendo la gran protagonista y su evolución refleja… Seguir leyendo →
Los medios publicitarios dan la bienvenida a un nuevo formato: Publi Runner Nos encontramos en entorno plagado de impactos publicitarios, tantos, que dejan de ser efectivos, y son los consumidores los que se vuelven selectivos a la hora de… Seguir leyendo →
La nueva campaña de Philips nos muestra de una bonita manera lo que sucede cuando una persona está dispuesta a ir más allá para mejorar la vida de las personas. El Spot en el que aparece un joven normal… Seguir leyendo →
El papel del community manager como gestor social y dinamizador de las empresas o marcas en el entorno online. La reputación online de las empresas cada vez es más importante, por lo que su presencia en las redes sociales… Seguir leyendo →
El emailing (o e-mailing) o envío masivo de correos electrónicos es una de las herramienta más eficaces de marketing directo. Además genera más rentabilidad en las inversiones y las métricas de compromiso con el cliente que otras técnicas de marketing… Seguir leyendo →
Siendo el metacrilato un material muy común en el ambito de la rotulación y señaletica, si se diseña con buen gusto se le puede sacar mucho partido, gracias a su variedad y versatilidad. A continuación os detallo unos ejemplos… Seguir leyendo →
JER es una agencia de servicios de publicidad 360°, que potencia su marca donde lo necesita: en mercados nacionales o internacionales, eventos y congresos, a través de campañas publicitarias y marketing directo, marketing digital, ambientación de interiores, y publicaciones… Seguir leyendo →
El sentido del humor siempre ha funcionado muy bien a la hora de vender productos. Una campaña publicitaria divertida capta la atención del consumidor potencial y deja en su memoria un recuerdo positivo. Por ello, no es de extrañar que… Seguir leyendo →
La 6ª edición de Typoweek, las jornadas internacionales de tipografía y diseño de Barcelona, organizadas anualmente por Bau (Centro Universitario de Diseño) en el marco de la programación del Barcelona Design Festival, concluyó este pasado viernes día 5 de julio con… Seguir leyendo →
El diseño es una disciplina en la que estar al día de las tendencias actuales es fundamental. Ser diseñador implica una tarea de auto-formación constante. Para saber qué se mueve diariamente en este mundillo contamos con la ayuda inestimable de… Seguir leyendo →
La inversión publicitaria podría caer este año un 10,9%, lo que supone una atenuación del ritmo de descenso de los últimos dos años, según las previsiones del panel Zenthinela compuesto por directivos de empresas anunciantes. Además, para alcanzar esa cifra… Seguir leyendo →
El uso de dispositivos móviles ha hecho que se dispare el uso de Twitter. Con más de 465 millones de cuentas a nivel global.Twitter ha experimentado un crecimiento vertiginoso y en la actualidad sigue desarrollándose con un millón de nuevos… Seguir leyendo →