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Manual de Identidad Corporativa: Qué es y Por Qué lo necesita tu marca Cualquier compañía, por pequeña que sea, se comunica interna y externamente y al hacerlo transmite su identidad. Una guía de estilo o manual de identidad corporativa es… Seguir leyendo →
Gillette adopta una nueva línea de comunicación que busca presentar un modelo de hombre más inclusivo y diverso. La campaña, creada por Proximity Madrid, nace con el objetivo de acabar con los estereotipos publicitarios y reflejar en su comunicación una… Seguir leyendo →
¿Cómo sacarle mayor provecho a los regalos de empresa en el mundo del branding? La marca de una empresa es un elemento clave para diferenciar tu negocio del de la competencia, gracias a ella conseguimos fidelizar clientes. Los regalos que realizas para… Seguir leyendo →
Divimove nos desvela las marcas más queridas por los usuarios de Yotube En los últimos años el uso del vídeo online ha ganado gran popularidad entre las marcas y son muchas las que eligen esta herramienta audiovisual para promocionar sus… Seguir leyendo →
Antes de lanzar al mercado una empresa es importante crear un corporativismo o identidad corporativa, debido a que esto es la personalidad de la empresa; la misma que está conformada por los aspectos físicos y visuales de una organización. La identidad… Seguir leyendo →
El joven diseñador italiano Andrea Antoni ha realizado un experimento a través de la definición cromática más famosa del mundo: las tarjetas Pantone. El experimento realizado por el diseñador consiste en fotografiar diversos paisajes o lugares cromáticos que presenten… Seguir leyendo →
El diseño es una disciplina en la que estar al día de las tendencias actuales es fundamental. Ser diseñador implica una tarea de auto-formación constante. Para saber qué se mueve diariamente en este mundillo contamos con la ayuda inestimable de… Seguir leyendo →
El logo de una marca es la principal representación que se fija en la mente de cualquier cliente o consumidor. Afrontar el diseño de un logo no suele ser tarea fácil, incluso para diseñadores con experiencia. Hay muchas cosas… Seguir leyendo →
Cuando una marca como Carlsberg lanza un nuevo spot, suelen ir acompañados de un excelente trabajo de creatividad como ocurre en The Crate Scape, el último anuncio de la conocida marca de cerveza. En este caso, la agencia Fold7… Seguir leyendo →
Los blogs fueron el punto de partida de la denominada comunicación 2.0 y con el paso del tiempo, se ha demostrado su importancia y son la base de lo que ha sucedido años más tarde con las redes sociales. Suponen… Seguir leyendo →
Branded content es un nuevo concepto de publicidad que consiste en que las marcas formen parte del guión de las series y películas. Así, los actores, actrices o la trama de la película o serie, publicitan directamente el producto a… Seguir leyendo →