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La nueva campaña de Philips nos muestra de una bonita manera lo que sucede cuando una persona está dispuesta a ir más allá para mejorar la vida de las personas. El Spot en el que aparece un joven normal… Seguir leyendo →
El sentido del humor siempre ha funcionado muy bien a la hora de vender productos. Una campaña publicitaria divertida capta la atención del consumidor potencial y deja en su memoria un recuerdo positivo. Por ello, no es de extrañar que… Seguir leyendo →
El diseño es una disciplina en la que estar al día de las tendencias actuales es fundamental. Ser diseñador implica una tarea de auto-formación constante. Para saber qué se mueve diariamente en este mundillo contamos con la ayuda inestimable de… Seguir leyendo →
La verdad que es totalmente imposible juntar a estas dos personas para que hicieran una campaña de publicidad, tienen cosas más importante que hacer. Pero Acción contra el hambre no ha tirado la toalla así que han cogido a sus… Seguir leyendo →
Cuando una marca como Carlsberg lanza un nuevo spot, suelen ir acompañados de un excelente trabajo de creatividad como ocurre en The Crate Scape, el último anuncio de la conocida marca de cerveza. En este caso, la agencia Fold7… Seguir leyendo →
Aquarius ha vuelto a dar en el clavo con su nueva campaña, y es que ha conseguido despertar de nuevo la expectación a la que ya nos tienen acostumbrados sus anuncios. El pasado viernes se lanzó la nueva campaña, que… Seguir leyendo →
La Eurocopa arranca este viernes y la maquinaria publicitaria que acompaña a “la roja” ya hace un tiempo que se ha puesto en marcha. Además de ser los actuales campeones de Europa y del Mundo, en este… Seguir leyendo →
La nueva versión de Google AdWords para vídeos, mediante la cual se simplificarán las campañas publicitarias de vídeo online, ya está disponible para todos los anunciantes. Gracias a esta nueva herramienta, los anunciantes podrán crear una campaña a… Seguir leyendo →
Este trabajo ha sido elegido mejor Campaña del Año en The Festival of Media, el certamen publicitario centrado en medios que se ha celebrado hace unos días en Monteux (Suiza). ‘Tea Time Muslims, your nice neighbour next door’,… Seguir leyendo →
Música y publicidad siempre han ido de la mano. Muchos artistas noveles han saltado a la fama gracias a los treinta segundos mágicos en los que sus melodías han llegado a la pequeña pantalla para lanzar un determinado… Seguir leyendo →
El 3D Mapping ha alcanzado un gran protagonismo alrededor del mundo. Esta técnica que combina el marketing y la tecnología, genera una gran expectación y un importante impacto entre el público. Consiste en realizar proyecciones de animaciones en 3D en… Seguir leyendo →
Os presentamos «SHOW US YOUR TYPE«, un curioso proyecto tipográfico en el que los creadores de la web proponen ciudades del mundo para que los internautas, diseñadores, ilustradores, etc, demuestren su creatividad diseñando de un cartel tipográfico. La única inspiración… Seguir leyendo →
Excelente la nueva campaña de los restaurantes Chipotle donde nos muestran las ventajas de la agricultura sostenible y la importancia de una alimentación mucho más sana. En beneficio tanto para las personas como para el medio ambiente. El video, llamado… Seguir leyendo →
Mapnificent es una forma sencilla de usar los Google Maps para saber hasta dónde podré llegar y cuanto tiempo tardaré en llegar a un sitio en transporte público: basta indicar dónde estás para que te lo indique variando el tiempo que tienes con un deslizador. La base… Seguir leyendo →
Reputación Online. ÓSCAR DEL SANTO, Social Media Marketing, Online Strategist, Trainer & Key Speaker, profesor, ponente y formador de Community Managers, nos escribe un artículo recientemente publicado en su blog, donde afirma que toda empresa u organización esta expuesta… Seguir leyendo →
La exitosa campaña de “Liberad al Pato Willix” de Mixta llegó a su fin el pasado día 11 de julio para dar paso a una nueva pieza. El pato más famoso de Internet dice adiós a sus seguidores. En menos… Seguir leyendo →
Coca-Cola vs Pepsi La batalla entre Pepsi y su principal competidor, Coca-Cola, parece no acabar nunca. Hace pocos días, se daba a conocer uno de los últimos spots de Pepsi, donde la marca recurría como protagonista a Santa Claus, icono… Seguir leyendo →
Espectacular viral del Ipad con Simon Pierro, uno de los magos más famosos en Alemania. Los que penséis que todos estos aparatejos son ya de por sí cosa de magia, os quedaréis con la boca abierta, porque en este… Seguir leyendo →
Por si alguien todavía no ha oído habla de él, os contamos de quién se trata. Banksy es con mucha diferencia el artista urbano (antes llamados graffitero) más conocido, original y controvertido probablemente de la historia contemporánea. Aunque pinta casi… Seguir leyendo →
Adam Pesapane, tambien conocido como PES, es un director estadounidense especializado en la técnica del stopmotion. Esta considerado uno de los mejores especialistas en esta técnica de animación basada en aparentar el movimiento de objetos estáticos por medio de una… Seguir leyendo →
El stop-motion, parada de imagen, animación en volumen o foto a foto es una técnica de animación que consiste en aparentar el movimiento de objetos estáticos por medio de una serie de imágenes fijas sucesivas. En general se denominan… Seguir leyendo →
Excelente trabajo realizó Luis Caldevilla en el partido de Real Madrid y Barcelona. Miles de fotos muestran la previa del match, cómo preparan la cancha, la llegada de la gente, hasta el fin del encuentro. La secuencia tiene algunos retoques… Seguir leyendo →
Youtube es una red que ha sabido adaptarse a los cambios, evolucionar y aportar una plataforma atractiva y sencilla para cualquier anunciante. Desde su creación hace seis años no han parado de crecer ofreciendo novedades y utilidades a sus usuarios…. Seguir leyendo →
A Willix, el pato, lo encerraron ayer por bocazas en Youtube y sólo podrá salir cuando consiga 1 millón de visitas. Ojo a la última acción de la marca de cervezas más surrealista: «Liberad al Pato Willix con x de… Seguir leyendo →
No cabe duda que el 2010 ha sido un gran año para los anuncios publicitarios. Anunciantes y espectadores hemos contado con una gran variedad de formatos, plataformas, canales y dispositivos que han fragmentado este tipo de publicidad en sectores… Seguir leyendo →
busuu.com es una red social para aprender idiomas, pero que más me ha llamado la atención es la original campaña que han creado para salvar un idioma, el Busuu, en peligro de extinción que sólo hablan 8 personas. La campaña… Seguir leyendo →
Ayer día 25 de noviembre se celebró el Día Internacional contra la Violencia de género, me viene a la cabeza una campaña de televisión realizada el año pasado por la Asociación Nacional para la Prevención del Abuso y la Negligencia… Seguir leyendo →
Ultimamente he apreciado que hay una «tendencia» en la publicidad española (la que tengo mas a mano) de copiar de forma sistemática ideas y conceptos de anuncios, videos musicales y artistas de otros paises. Ahora podria enumerar mas de 20… Seguir leyendo →
Coca-Cola está desatando la felicidad con sus nuevas máquinas expendedoras de amor, alegría y felicidad. Se trata de la campaña que la compañía está llevando a cabo este año en varias ciudades. Nos muestran cómo un video a través de… Seguir leyendo →
¿Quién quiere ser Director Creativo Ejecutivo? Presentado por Carlos Sobera. Excelente campaña publicitaria de Youtube mediante un juego con ingredientes publicitarios presentado por el mismísimo Carlos Sobera. Se trata de ¿Quién quiere ser Director Creativo Ejecutivo? un juego de… Seguir leyendo →